Amir Ashkenazi

Non-human traffic was recently described as programmatic advertising’s “dirty little secret“. Integral Ad Science reckons nearly a third of impressions to be suspicious – up six-fold since 2011, according to comScore (via Adotas). AOL’s programmatic video ad tech platform Adap.tv wants to nip the problem in the bud. “We are fighting fraud that is generated by […]

Today, AOL announced its biggest acquisition of the Tim Armstrong era with a $405 deal for video advertising technology firm Adap.tv.  Last year, we caught up with founder and CEO Amir Ashkenazi for this overview on the changing landscape of video advertising and the role of his company. Ashkenazi’s previous start-up, Shopping.com was sold to […]