ampere analysis

TORONTO — If you thought that the rise of Netflix, Amazon Prime Video, Hulu et al was all driven by younger, cord-cutting consumers, think again. SVODs are now saturated. And that means they are having to fight for new pockets of unconverted subscribers – older, much younger and everywhere in between. In this video interview […]

LONDON — What if Netflix started running ads? It is a topic that has previously been debated here on Beet.TV, with one exec betting: “They’re going to have to start to deploy some type of advertising model to recoup some of the revenue that they’re spending on this programming.” A new thorough analysis has shed some hard […]