Amy Emmerich

Female-focused Refinery29 sees its audience responsibility as “to service them, not to sell them” and it’s further expanding its video reach with a streaming service later this year. Called Channel29, the over-the-top offering will be available on smart televisions and on Refinery29’s digital channels to reach young and progressive women. “I truly believe the audience […]

Giving more power to audiences has helped to build the female-focused Refinery29 while building a trust that benefits brands. But some marketers need to adapt their messaging in order to leverage that trust. “They’re the boss of me,” Chief Content Officer Amy Emmerich says of the company’s audience, which Refinery29 says represents a global footprint […]