Analytics

The New York Times, which produces about 70 original videos per month, launched its first regularly scheduled live program this week.

Social media metrics startup Bluefin Labs recently raised an additional $12 million in venture funding, and is quickly on pace to win deals with the biggest media agencies and TV networks.

TubeMogul, a media buying platform for online video advertising, has found a dramatic, industry-wide increase in pre-roll advertising inventory sold over exchanges. 

Engagement around online video consumption, meaning the action of a viewer who interacts with a video ad, is a "high-value task" which drives buying outcome, says Dave Marsey, SVP/Group Media Director at Digitas, in this interview with Beet.TV.

Measuring brand-lift in real-time around online video advertising is an essential tool for brands, says Sean O'Neal, president of Vizu, the San Francisco-based analytics firm, in this interview with Beet.TV.

MONACO – Adap.tv has become an enormous electronic marketplace for online video advertising, with the participation of the top 15 video ad networks, 14 of the top 15 ad agencies and all of the DSP’s, says Amir Ashkenazi, founder and CEO, in this interview.

MONACO, Cote d'Azur — Brian Shin, CEO of  Visible Measures, the big Boston-based video analytics firm, says in this interview with Beet.TV that "social video is exploding," up 300 percent year over year, with billions of these clips shared daily.

Watch live streaming video from beet_tv at livestream.com  

SAN FRANCISCO – Consumers are willing to pay for some content, but how much and on which digital platforms remains to be seen, said Dounia Turrill, SVP of Consumer Insights at Nielsen, in an interview with Beet.TV at the recent OMMA Video conference.

Video advertising and content are essentially "separate," says Ashley Still, Director of Video Solutions for Adobe Systems in this interview with Beet.TV.

More and more publishers are using Facebook as a content distribution point. They are finding high engagement and now can understand performance and the demographics, says Ooyala's President of Products Bismarck Lepe in this interview with Beet.TV.

The placement, context and library surrounding online video is critical to success in growing video views, said AOL Video's head Ran Harnevo in an exclusive interview with the New Media Minute.

Visible Measures, the Boston-based video analytics and ad platform, has raised $13 million, according a report just published in TechCrunch.

Online audience measurement service comScore has released reporting that lets clients see how video audiences between sites overlap and relate to each other, the research firm told Beet.TV in an interview.

comScore, which first broke out metrics around the top 50 YouTube partner channels for the month of July, is publishing analytics for all YouTube partner channels, which is many thousands, says Dan Piech, Product Manager, in this interview with Beet.TV.

Nielsen has introduced a new system for publishers and advertisers to measure gross rating point (GRP’s) across web properties, social networks and around online video.

As online video advertising rockets to nearly $2 billion this year, the industry will collectively need to take a number of steps to ensure the money is well spent.

Kantar Video, the video analytics unit of WPP, is teaming with semantic Web services company Open Amplify to gather and organize social media chatter as part of Kantar's product offering.

"You can drive a Mack truck" through the IAB's industry standards around online video, says Bill Lederer, CEO of Kantar Video, a unit of WPP, in this segment from the Beet.TV Digital Video Summit.

Boston-based Visible Measures, a company which provides video view analytics to publishers and marketers, has launched a performance-based video advertising network, the company has announced.