Analytics

Video-on-demand network Music Choice reported that its viewers watch 83% of all ad messages, an incredibly high completion rate suggesting VOD on cable TV could be one of the most powerful ad mediums.

For content providers, metrics are vital to success or failure. Metrics help providers know when their videos are capturing a viewer's attention and when they're not.

5min, a company that produces and distributes how-to videos, has evolved as a sort of video-ad network, inserting relevant videos and advertising into over 320 different sites with some 250,000 unique monthly visitors.

It's one of the most natural habits when online — hitting the back button or clicking over to Google. But the Web services company Apture wants to help publishers avoid that "flight to Google" ……

NEW YORK, NY — The White House has signed an agreement with TubeMogul, an Emeryville, California-based start-up to distribute and analyze web videos, said David Burch, a TubeMogul executive, in this video interview.

ESPN plans to share regular results from its Disney ESPN Ad Lab for emerging media perhaps as early as this summer, Beet.TV has learned.

John Battelle, a pioneer in publishing who was the first publisher of WIRED and the Industry Standard, has been running an ad agency for blogs and other niche publishers called Federated Media.

The Wall Street Journal's web site has jumped to more that 12 million monthly unique visitors in April, an increase of 160 percent over the same period last year, according a Nielsen Online report published today in Editor & Publisher.

Controversy has erupted over the just released video view numbers for Hulu, as tabulated by Nielsen.  It's getting a little nasty with Hulu/Nielsen email chains being leaked to The New York Times.

If you just go by YouTube’s all-time most watched videos list, you might think Evolution of Dance at 118 million views would win the most popular crown.

While an entire industry has been created to measure the impact of conventional advertising on brand perception and purchasing, there is very little methodology around the impact of online video advertising.

TubeMogul, the video distribution and measurement company based in Emeryville, has raise a $3 million venture round, according to a report by Liz Gannes on NewTeeVee

Visible Measures, the Boston company which provides independent, third-party measurement firm for online video, has raised a new round of $10 million, the company announced today.  Last summer at Stanford at the AlwaysOn conference, I interviewed CEO Brian Shin.  I have reposted that interview today. — Andy Plesser,

Many video producers embrace a hyper-syndication approach to distributing their videos across many sites, meaning they make their videos sharable on unassociated blogs and Web sites. 

Amplify, which provides Natural Language Processing solutions for customers who want to understand and better target advertising to online content, announced its first big U.S. partnership with social Media ad targeting firm Lotame, CEO Mark Redgrave told Andy at the AlwaysOn conference last month.

There’s been a lot of debate lately over whether branded applications for social networks, created by companies like Buddy Media, are effective.

Small blogs with an audience of 10,000 to 20,000 viewers might have a difficult time selling advertising, but advertisers should sure be listening to what they're saying, according to Jon Gibs, VP of Media Analytics at Nielsen Online. Nielsen's BuzzMetrics services can help turn the collective influence of the blogosphere and other social media channels […]

White label video SEO service EveryZing is working to reinvent video advertising the same way Google AdSense reinvented text advertising, CEO Tom Wilde told Beet.TV.

Thomson Reuters' metadata generation service Calais will now allow users to automatically integrate their content with Linked Data assets like Wikipedia, the company announced today on their blog. "With 9,000 of you processing 1+ million documents a day, it was time to take Calais to the next level," Krista Thomas writes.

Video SEO EveryZing will power search and discovery for Revision3, the digital web studio created by Kevin Rose and Jay Adelson, the company announced today. Andy interviewed CEO Tom Wilde in the Beet offices last month about the company's speech-to-text technology, which creates rich, searchable metadata for videos.