Andre Swanston
How ‘Desperate’ Marketers Struggle In OTT TV: Tru Optik’s Swanston
VIEQUES, PR — Consumers are flocking to watch TV over new, over-the-top connected devices – but some advertisers are struggling to keep up, according to one exec watching the space. US connected TV viewers grew 20.6% in 2016 to reach 181.8mn, and will hit 60.4% of the population by 2020, according to eMarketer. The great migration […]
Tru Optik Mines Behavioral, Demographic And Purchase Data For OTT Cloud
BOSTON – Despite the prevalence of binge viewing, as recently as 2015 marketers and media companies weren’t overly concerned about a shift to over-the-top viewing. “What we’re seeing is more of a sense of urgency in terms of trying to figure out how to measure, segment and do attribution as marketing dollars are starting to […]