Ann Nguyen
TikTok Exec: Advertisers Relying on Last Click are ‘Leaving a Lot of Money on the Table’
As the customer journey spreads across multiple devices, channels and platforms, data is becoming “more sparse and fragmented”, leaving gaps in traditional attribution methods. TikTok says it will have a “busy year ahead”, launching new advertising and measurement tools. In this video interview with Beet.TV, Ann Nguyen, Global Head of Measurement, Product Solutions & Operations […]