anthony risicato

FOR LAUDERDALE – While customized display ads, created on the fly for the individual consumer, has become well established, the opportunity for advertisers to customize video advertising has been limited by technology issues.  Those issues have been solved that value to brands is dramatic, says Anthony Risicato, Chief Strategy Officer for Eyeview. Risicato, formerly with […]

VIEQUES, PR — Time was, ad spots were bought against content consumed by specific audience demographics. Many buyers still buy this way, even with programmatic automation. But VideoHub‘s Anthony Risicato says deeper data can trump demographics. “The historical research tells us that specific groups of men or women will be interested or not interested in […]

Viewability of video ads varies widely depending on the ad environment. That’s the finding of a just released report from Tremor Video’s VideoHub unit, analyzing viewability of 2.3 billion video ad impressions in the first quarter. During that time period, Tremor found that the average viewability clocked in at 83%. Viewability refers, quite simply, to […]