Anumpam Gupta
4C Insights’ Anupam Gupta: ‘What We’re Trying To Get To Is Cross Channels’
The fall of 2017 has been a big season of integrations for data science and media technology provider 4C Insights. First came its link to Mediaocean on the buy-side and shortly thereafter NBCUniversal on the sell-side. With NBCU making its television inventory available via application programming interfaces, “it was pretty natural for us to come […]