AOL

Ever since Verizon formed Oath from AOL’s and Yahoo’s digital assets, it’s touted a “mobile-first” approach to engaging with consumers. The latest and perhaps most significant manifestation of that vision is a deal with Samsung that will pre-load Galaxy S9 phones with four apps populated by Oath content. In addition to the Samsung pact, Oath […]

PALM SPRINGS, Calif – An “embarrassment of riches” in the adtech space is an understatement when it pertains to the melding of Yahoo and AOL under Verizon’s Oath. This includes multiple demand-side platforms  that Oath is “aggressively consolidating down” to a single platform,” says CRO John DeVine. As Oath sorts out the DSP solution, “We’re […]

LAS VEGAS – Verizon’s Oath is intent on spreading the love in 2018 as it ramps up to offer advertisers alternatives to more unified competitors like Facebook and Google. “Build brands people love” is the mantra of the amalgamation of AOL and Yahoo that is Oath. Fittingly, the company has decided to share its “love” […]

As it continues to combine the multitude of ad tech and content assets within AOL and Yahoo, a big focus of Oath going into 2018 will be to “own the mobile moment.” This is where parent Verizon will be a key ally. Oath Chief Revenue Officer John DeVine spends much of his time at events […]

Although it may feel like programmatic advertising has been around forever, it’s actually “still new and it’s still very much involving,” says Condé Nast’s Jim Norton. Along the way, the industry has gone from an open-bidded marketplace where it was “a bit of spray and pray and hope you get good impressions and good audiences” […]

CANNES – So many video ad units and platforms, so many ways to attribute value to those units. “Trying to figure out the value of a video ad unit depending on where it runs seems to be one of our challenges as an industry,” says Shenan Reed, MEC’s Chief Digital Officer for North America. And […]

CANNES – Sailing against companies like Facebook and Google, Oath—the combined AOL-Yahoo entity—finds itself navigating deeply competitive waters. So it’s apt that the person chosen to pilot the new vessel, John DeVine, not only ran Yahoo’s global operations but also is a former U.S. Navy officer. Oath is a portfolio of more than 50 media […]

The world of ad-tech is tipping steadily from platforms that are managed by vendors for clients, to those that clients use themselves, and AOL is the latest provider to move with the tide. AOL has just turned on self-service capability for the supply-side platform inside its AOL ONE digital advertising offering. It makes it easier for small-scale […]

Condé Nast Entertainment—which produces about 5,000 unique premium videos each year—is testing programmatic ad sales in what could be a prelude to a big programmatic push in 2017. It’s a seemingly inevitable path for Condé Nast, having dived into video production just over three years ago for its 19 properties, from GQ to Glamour. “Any […]

The integration of Verizon Digital Media Services with AOL and Yahoo is “just the beginning” of a path that could see VDMS build its own dynamic ad decisioning technology. Until then, the company is happy to be agnostic with its integration decisions, says President Ralf Jacob. “A lot of people have asked why AOL, why […]

COLOGNE-Being a big ship that cannot turn quickly is not a ship you want to be piloting when it comes to technology platforms, according to Diane Yu, CTO and one of three co-founders of premium video solutions provider FreeWheel. Unless you are agile enough to grow while anticipating all customers’ demands, “You then fall behind […]

CANNES — If consumers are revolting against advertising because ad-tech has been too aggressive, why would anyone trust ad-tech to clean up the mess? That seems to be the rationale at AOL, whose content division is now taking a stronger role in making ad formats that don’t piss off its readers and viewers. “People are pushing back […]

VIEQUES, PR — The media ecosystem has become fragmented, with viewers demanding to watch their favorite content on the most appropriate device for their current context. That means advertisers, too, must catch up to deliver messages across multiple platforms, a panel debate convened by Beet.TV heard: FreeWheel FourFronts VP Neil, Smith AOL Head of Video Sales & Strategy, […]

LAS VEGAS — AOL wants to make more video this year to catch up with unmet demand for watching online content, says AOL content and consumer brands EVP Jimmy Maymann. The publisher  has a host of productions on the go, but Maymann says appetite is voracious. “When people log on to the internet, a third of what they do is watching […]

What will AOL and its users get out of the company’s recent acquisition by Verizon? Better content and better ads, says the outfit’s ad tech chief. Integration plans have recently been reported, but tentatively centre around using Verizon customer data for personalization. “Verizon feels they have an oil field filled with valuable data, AOL has […]

COLOGNE –  With the recent announcement to buy Millennial Media, AOL is moving aggressively in building a mobile tech stack, explains Bob Lord, President of AOL, in this interview with Beet.TV.  We spoke with him earlier this week at DMEXCO. Also in the interview he speaks about recent acquisition of AOL by Verizon. This video […]

These days, Tim Armstrong may be best known for running one of the world’s leading digital media businesses. But, two decades ago, when online media were just getting going, Armstrong made his first business foray by launching a print media business. It didn’t work out so well. In fact, the newspaper he launched with a friend, “Beginnings of Boston,” […]

In the narrative of media evolution, what was once new becomes old and, ultimately, becomes obsolete. But vinyl music is enjoying a bounce – so what chance a return for other media formats? “I’m seeing people beginning to pick up formats that were considered dead and reimagine them,” says Susan Lyne, the veteran media executive who […]

Today, Tim Armstrong is credited with having turned around one media company, as the resurrection and recent sale of AOL suggests. But, in 1993, when a 23-year-old Armstrong was embarking on his first foray in to the media business, things weren’t quite so rosy. Fresh out of a six-month stint in investment banking, after realizing the […]

Watch the consumer. Always keep an eye on how she is changing. That’s the advice on how to thrive and survive in the media business from a veteran and a luminary who has shepherded TV networks, designer goods e-commerce sites and now a venture fund. “I am always struck by how much has changed, not just […]