AOL On

AOL is touting 16 new video series to advertisers at its 2014 NewFronts event in Brooklyn. Leading the slate, Making A Scene With James Franco will see the actor-director and friends re-make much-loved scenes from old movies. “They’re going to re-do them with a twist – it’s going to be highly social,” AOL’s video president […]

AOL says it will become the first digital publisher to use Nielsen’s TV metrics to quantify its video shows for advertisers – a move that may expose it to comparatively lowly perception by comparison but which could allow it to seek a slice of the $70 billion US TV industry. “We are the first non-TV-originated […]

Pre-roll adverts are the largest slice of AOL’s video advertising revenue – but the outfit nevertheless thinks the format will be challenged. “Pre-rolls are the majority of what we do, the (TV) assets are already there,” AOL’s video president Ran Harnevo tells Beet.TV. “Acceptance of pre-rolls is going decrease. Brands will have to become publishers.” That is […]

NEW YORK — AOL On operations VP Michael O’Connor used Beet.TV’s Video Ad Effectiveness Summit to call on analytics firms to give advertizers more insight about likely wasted spend. O’Connor said: “Sticker shock is driven by waste … metrics are still inefficient because they only measure a campaign after the campaign’s launched … the publishers hate […]

NEW YORK — AOL’s ambitious video operation, AOL On, doesn’t need to operate a proper TV network – because it’s digital-only original shows are already proving effective, says an exec from the outfit. “We see a lot of effectiveness when there’s something uniquely digital about it,” AOL On operations VP Michael O’Connor tells Beet.TV’s Video Ad […]