Aphonso
Sorenson Media’s Shears On Linear Addressable: ‘We’re Essentially Creating An Ecosystem’
MIAMI – Although best known for its video encoding software, Sorenson Media wants the television ecosystem to think holistically by using smart-TV data to inform every second of the viewing experience. Two of the company’s newest products are a measurement solution for local broadcasters and addressability for linear TV, according to VP of Advertising James […]