Ari Paparo
In Video Excitement, Don’t Forget Mobile: Beeswax’s Paparo
PHOENIX — The ad world is ablaze with people keen to deliver ads in video formats. But, whilst the push toward connected TV is exciting, some advertisers may be leaving attention on the table. That’s according to one demand-side platform CEO. “On the buy side, there’s a lot of excitement around connected TV, the idea […]