Ashwini Karandilkar
How Transparent Does Ad Tech Really Need To Be, AMNET’s Karandikar Wonders
CANNES — During a panel discussion at Cannes Lions, disagreement broke out over how much ad buyers should know about the so-called “transparency” in ad network and programmatic practices. “If the agency and the client can have a very clean discussion about what is the value of the offer and what is the fee they charge, […]