at&t

SANTA BARBARA, CA –  In a news environment characterized by “information overload,” journalists need to slow things down a bit and in so doing help people become smarter, says CNN’s Senior Media Correspondent, Brian Stelter. “It’s almost as if we need like, a little bit of a slow news movement because everything’s happening so fast […]

When Ashley J. Swartz hears the word relevance, the term renaissance comes to mind. Having doubled down on television “not only surviving but thriving,” she sees AT&T’s The Relevance Conference as the confluence of TV’s potential future in one place. “I think it’s incredibly exciting to see that some of the leaders in the marketplace […]

All of the 250 invitation-only attendees of next week’s AT&T event titled The Relevance Conferences are aware that the “new” AT&T will be a big operation with lots of scale. So what exactly should the “official reveal of their offering” communicate to the industry? “What everyone’s anxious to understand is a bit more of the […]

COLOGNE – Turner’s Donna Speciale knows the value of consumer data for advertising targeting and has been working with AT&T as it prepares to unveil its future at The Relevance Conference later this month. “I’m thrilled to be attending the conference in the next week or two,” she says. “I want to hear Brian’s vision […]

While there are tactical ways to make advertising more relevant, Terry Kawaja believes there’s a bigger concept at play: relegating interruptive advertising to the past. The Founder & CEO of LUMA Partners will be one of some 250 industry leaders attending The Relevance Conference hosted by AT&T in Santa Barbara on Sept. 24-26. On the […]

COLOGNE – To Michael Kassan, there could not be a better time for The Relevance Conference that AT&T will host later this month. “I think the name speaks for itself. We are at a point in time where we all are kind of drowning in information,” he says. Not only will AT&T unveil the name […]

COLOGNE – Now that AppNexus is part of the AT&T advertising, content and communications universe, AppNexus CEO Brian O’Kelley says that making advertising matter is the overarching mantra. Central to that theme is relevance to consumers, and the world will learn exactly what that means when AT&T convenes its Relevance conference in California later this […]

When Jacqueline Corbelli founded BrightLine in 2003, television was a predictable if restricted experience for viewers, advertisers and content owners. Now, however, “Pandora’s out of the box,” Corbelli says as she observes the titanic machinations of media companies to keep up with contemporary viewing habits. Corbelli puts reasons for all those machinations into three buckets: […]

As it prepares to launch “a new kind of advertising company,” the AT&T Advertising and Analytics unit is doubling down on the attention economy and how marketers and publishers must harness data and technology to attain relevancy amid an explosion of consumer content choices. “There is almost infinite information fighting and competing for finite human […]

CANNES – While bigger can imply better when it comes to media scale, it doesn’t shield you from challenges like audience fragmentation and the “murkiness” of the digital advertising ecosystem. So while AT&T recently upped its vertical integration game with the acquisition of Time Warner, it’s as enthusiastic as smaller companies to see various industry […]

CANNES – On the heels of its court victory and completion of its acquisition of Time Warner, AT&T is flying a victory flag of sorts at the Cannes Lions International Festival of Creativity. It bought advertising at the iconic Carlton Hotel that combines the traditional AT&T blue with bright coral that embodies “energy, passion, innovation,” […]

NEW YORK – Tide’s seeming takeover of the 2018 Super Bowl was part of a “multidimensional solution” that started with a pre-game tease in social media featuring Terry Bradshaw, who didn’t end up in any of this year’s commercials. “We preplanned out a lot of how we wanted the social to work around it and […]

MIAMI – Once a natural disaster occurs, it’s back to basics. For agencies and marketers it can mean using billboards to reach people who don’t have power or Internet connectivity. For brands like Procter & Gamble, it can be dispatching mobile units to wash, dry and fold clothes for the recovering community. In the wake […]

MIAMI – The efforts of clients like Walmart, Procter & Gamble and AT&T in responding to humanitarian crises in Mexico and Puerto Rico demonstrate “authenticity and doing the right thing,” says the CEO of Omnicom Media Group’s LATAM operations. “Brands belong to society and are part of society,” Julian Porras says following the launch of […]

CANNES – As long as television and premium video remain atop the ROI stack for marketers, agencies need to solve convergence of the two for their marketer clients. If they don’t, they could be disintermediated by giants like Facebook and Google and knocked down a rung on the value chain by new entrants like Accenture. […]

CANNES – Call it digital déjà vu. The global convergence of television and video that has set off a wave of consolidation and new market entrants in the United States first began to emerge in Europe about two years ago. Fast-forward and you had deals like NBC and Comcast and now the pending acquisition of […]

VIEQUES, PR – Even hot new agencies with big name, global clients can’t avoid the complexities and limitations of data-driven marketing. Just ask Andres Claudio, who runs Omnicom’s Hearts & Science marketing agency. “It’s not that easy,” Claudio says in this interview with Beet.TV. “Not all the data that is needed is available in all […]

BARCELONA – As Turner continues to reinvent itself from the inside out, its Chairman and CEO sees the media giant becoming a “fan engagement company” to better monetize content. In this interview with Beet.TV at the Mobile World Congress, John Martin discusses Turner’s ongoing investments in data-enabling technology, partnerships with new distribution players and the […]

BARCELONA – Having watched as Facebook and Google became “a real duopoly” in the mobile marketing space, telecommunications companies around the world are locked in an arms race to produce content and reap advertising revenue. “Telcos are just understanding that they sit on a huge data lake with first-party data that has incredible value, especially […]

MIAMI — In the future, advertisers could reach individual households with customized, targeted TV ads. In fact, that future is already happening. It’s called “addressable TV”, and recent estimates of the number of addressable US TV households count about 45m properties. So what’s next in the addressable journey? Beet.TV convened a panel of leading exponents to offer […]