audience composition
LG and Nielsen Studying Audience Makeup of Smart TV Users
Consumer electronics manufacturer LG is working with Nielsen on a research study to better understand the audience composition of smart TV users, says Wendell Wenjen, director of smart TV advertising and interactive TV platforms at LG Electronics, during an interview with Ashley Swartz, CEO of NY digital consultancy Furious Minds and a regular contributor to Beet.TV at the VideoNuze event […]