Audience Partners

With its recent acquisition of ZAPP360, Altice’s a4 Local Solutions fills the geo-marketing space in its single-platform solution for local advertisers. Active on both the national and local side, a4 regularly confronts the complexities of trying to help local advertisers, who “don’t have a lot of time and don’t have a lot of bandwidth to […]

WASHINGTON, D.C.-Political candidates aren’t the only humans capable of saying one thing and then doing another. While many a campaign’s media strategists talk a great game about harnessing digital ads and programmatic television to target voters with less waste, there’s a big disconnect from what they actually do. This sentiment was echoed by all three […]