audience targeting platform
Audience Buying Now ‘A Regular Part Of The Planning Process’: NBCUniversal’s Denise Colella
COLOGNE – It’s taken a few years, but NBCUniversal is seeing audience buying becoming a mainstream choice for more advertisers across product and service categories. This comes three years after the media company began offering its Audience Targeting Platform during the Upfront negotiating period and after the second Upfront with its Audience Studio suite of […]
NBCUniversal Seeing ‘A Lot Of Uptake’ For Audience Targeting Platform
MIAMI – As it builds out and scales up its Audience Targeting Platform, NBCUniversal is seeing big increases in budgets and clients taking advantage of more precise targeting via linear television. And while its various TV and digital targeting products are tied to specific platforms, the company is weaving the “connective fiber” that will create […]