AudienceApp
Spectrum Reach Testing Addressable Linear TV In New York, Los Angeles: SVP Rob Klippel
MIAMI – Spectrum Reach has been running test campaigns in Los Angeles and New York for its first addressable advertising offering on linear television with the goal of having both markets activated this year. “We’ll have five million households by the end of 2018 and then expand to the rest of our footprint and beyond,” […]