AudienceXpress

As the TV industry heads into what The New York Times has called its “$20 billion week“, the annual upfront ad sales season looks a little different. Traditionally, TV networks have used the May period to showcase their upcoming slate of content, in the hope of securing year-long ad commitments. But, while content is still […]

As marketers head into another TV upfront ad sales season, this year effectiveness and efficiency are likely to be even higher on buyers’ shopping list. For Chris Harris, that boils down to finding the right audience. In this video interview with Beet.TV, Harris, VP, Advanced TV Ad Sales, AudienceXpress, explains the dynamics he is seeing […]

MIAMI –The possibilities are endless, the data-points are infinite and opportunities to reach consumers abound. You want to allocate human staff to run all that? Good luck, says AudienceXpress‘s Walt Horstman – this level of complexity, in the new TV ad ecosystem, needs a fallback to code. “You apply an advanced dataset that is looking at … the audience impressions against […]

The sale of TV advertising is about to go a lot more “programmatic” early in 2015, when advertisers via Magna Global start buying slots in Cox Media programming via a new platform. Powered by planning, buying and reporting optimization platform AudienceXpess, the new system will help Magna Global agency clients advertise on Cox Media cable […]

SAN FRANCISCO – The holy grail of mass-market TV through which advertisers can target individual viewers is coming nearer as better and better ad tech improves prospects, says one company playing in this emerging area. “We obviously don’t have that utopic state in linear TV right now,” says TubeMogul CMO Keith Eadie in this video. […]

Launched in the first quarter of 2013, AudienceXpress, an automated sales platform for selling TV audience impressions, allows advertisers to focus on particular target audiences – but automates the process. We spoke with Walt Horstman, general manager of AudienceXpress, in our New York studio. Using the best practices of digital audience buying, the New York-based […]