Aulden Kaye Yi
FAST and Friendly: Philo Aims to Keep Streaming Sophistication Simple
LAS VEGAS — After updating its visual identity in 2024 with a focus on projecting user simplicity, streaming TV operator Philo nevertheless is trying to bring sophisticated advertising tools to buyers. The entertainment and lifestyle-focused platform has been adding new offerings like new ad targeting techniques. Aulden Kaye Yi, Head of Advertising Partnerships at Philo […]
Show-Level Data, Standardized Signals Top CTV Transparency Issues: Philo’s Aulden Kaye Yi
Connected TV (CTV) presents a paradox. It promises targeted advertising and detailed viewer data, yet simultaneously grapples with transparency and brand safety challenges. While advertisers yearn for show-level insights, the one-to-one nature of CTV impressions raises privacy flags. One executive pushing for greater transparency in CTV advertising is Aulden Kaye Yi, Head of Advertising Partnerships […]
The Essence of the Beet Retreat: Moving the Industry Forward by ‘Doing’
“I was fascinated by the camaraderie and the community that Andy and the team have built,” says Terence Kawaja, founder, CEO of LUMA Partners. “There’s a tangibility to the discussions that I’ve noticed. Beet Retreat, people go to do. These people, they’re doers, not talkers.” Kawaja is one of many industry leaders who share how […]