automation

CANNES, France — Use of so-called “programmatic” techniques for trading and controlling online ads may have started out with cheap ad slots, but has gradually risen to premium inventory, says one of the scene’s main tech outfits. “You always see innovation happen at the bottom of the market, which is exactly what happened around the […]

As marketing becomes more reliant on programmatic buys, agencies are needing to hire more technically-minded people, says Kristi Argyilan, President of Magna Global North America, MediaBrands, in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico. “We are starting to profile more like a financial portfolio management mindset. We are hiring more data scientists, […]