Avi Brown

Consumers are spending a growing amount time watching video content on connected devices including smart TVs and mobile phones. As audiences divide their time among linear and digital channels, advertisers have sought more accurate methods to measure these activities – or a currency that indicates what they’re getting for their media spending. “We really are […]

Most brands are still measuring video ads by display metrics, but that’s not the most effective mechanism for the medium, says Avi Brown, CEO of analytics firm BrandAds. His company aims to provide additional insight for video marketers into whether their ads are being seen by moving beyond “banner metrics” of clicks, impressions and completion to […]