Barbara Singer

NEW YORK — Good creative is simply good creative, but a brand needs to know which emotions an ad elicits in a customer and what the takeaway will be, said Barbara Singer, VP, Advertiser Insights & Strategy, ESPN during an interview with Beet.TV, citing research ESPN has conducted into brand image and brand metrics across screens. “Entertaining […]

NEW YORK – Even for a stalwart TV brand like ESPN, digital represents a huge portion of its footprint. In fact, digital now brings a 23% lift in reach for ESPN , said Barbara Singer, VP, Advertiser Insights & Strategy, ESPN during an interview with Beet.TV. “If you didn’t have digital you would miss a lot […]