BBC

UK license fee-payers may be already be familiar with Live Lounge, the BBC Radio 1 strand which sees artists visit the Radio 1 studio to record intimate performances. But now the BBC is going global and multi-media with its music offering. At NewFronts in New York, the event at which premium publishers tout their upcoming […]

At this week’s NewFronts event in New York, where publishers tempted ad buyers to spend ahead on their upcoming content line-up, one of the world’s leading news publishers sought to convince brands that news, in 2018, is not such a bad channel after all. There is a lot of bad news to go around, with […]

LAS VEGAS – How can traditional television broadcasters survive in a world of digital disrupters like Amazon, Apple and Google? By using data to drive user engagement, in the process adopting more of a direct-to-consumer than business-to-business model. This is easier said than done in a world marked by the proliferation of skinny programming bundles […]

HOLLYWOOD, Florida – Anyone over the age of 60 probably hasn’t heard of Cheddar TV. Which is entirely the point, according to its Founder & CEO, former BuzzFeed executive Jon Steinberg, whose plans include activation within two more popular TV bundles in the coming months. “I saw nobody recreating the MSNBC, CNN, CNBC for people under […]

CANNES — Over the last year, Beet.TV has been reporting on BBC Worldwide’s growing branded content initiative. Now the organization is formalising its offering in a new unit. Announced at Cannes Lions, BBC StoryWorks is the name of the content marketing that will have offices in Singapore, Sydney, New York and London and will be headed by […]

TouchCast, the interactive video platform co-founded by former TechCrunch editor Erick Schonfeld, has been gaining traction in use by the BBC. Now it is announcing The Wall Street Journal will also use the innovative new service. TouchCast lets video producers embed interactive web elements including images, maps, web pages and other videos inside digital video, […]

LAS VEGAS – Elemental Technologies, the Portland, Oregon-based video encoding software company is powering the “the BBC iPlayer infrastructure,” says CEO Sam Blackman, in this interview with Beet.TV at the NAB Show. For the BBC and other customers, the video encoding happens increasingly in the Amazon “cloud,” he explains.  While hardware solutions had been the […]

LONDON — The BBC’s proposal to close its linear youth TV channel BBC Three in the UK but to go on publishing its shows online under the same brand will have little impact for a service already heavily consumed online, says the corporation’s future media director. “The BBC is the first broadcaster to go online-only […]

LONDON — It may be forbidden from running even traditional display ads at home in the UK, but elsewhere in the world, the BBC’s commercial wing is embarking on blending marketing and editorial material, having recently embarked on sponsored content production effort. “There’s no reason why a brand … shouldn’t have a voice; anyone can […]

LONDON — Amongst the broadcasters on AOL’s Adap.tv client roster, the BBC’s revenue-making arm has begun to sell some of its online video advertising using a programmatic system to attract higher bids. “If you’re dealing with a fixed-price IO (insertion order) business all the time, it’s very difficult to increase the rate,” Adap.tv‘s EMEA MD Brian […]

NEW YORK – Many video ad practitioners bemoan a persistent lack of quality ad space in the industry. But one exec thinks online operators should learn the value of scarcity from certain TV networks. “On BBC America, we have half the commercials as anyone else,” says BBC Worldwide digital sales EVP Mark Gall. “A lot of […]