BBDO Worldwide
In-House Agencies No Longer A Destination For Out-To-Pasture Creatives: Verizon’s Chase
ORLANDO—Not that long ago, in-house agencies were where “old creatives went to die because they were done with the advertising industry. That has definitely shifted,” says the VP and COO of 140, Verizon’s in-house agency. Now, because in-house talent at companies like Verizon are in close in proximity to corporate leadership, among other factors, “that […]