Beet Retreat

SAN JUAN, PR – To understand the state of search, TikTok’s Tim Natividad pointed to the Super Bowl Half-Time Show featuring hip hop artist Kendrick Lamar. Actually, it wasn’t about Lamar’s rapping or choreography. The big search moment was all about Lamar’s flared jeans. Natividad, the US Head of Enterprise Sales, Global Business Solutions at […]

SAN JUAN, PR – Commerce media is transforming retailers into media powerhouses while creating new opportunities for omnichannel strategies — but the balance in those two very different business modes remains a work in progress, according to Lori Goode, Chief Marketing Officer at Index Exchange. “I think commerce media evolving over the next two to […]

SAN JUAN, PR – As connected TV (CTV) continues its rapid growth trajectory, brands are increasingly focused on tying advertising spend to measurable business outcomes.  Speaking to David Kaplan following a panel appearance at February’s Beet Retreat San Juan 2025 conference in Puerto Rico , Damian Garbaccio, chief commercial and marketing officer at Affinity Solutions, […]

SAN JUAN, Puerto Rico – Julian Zilberbrand knows a thing or two about uniting companies’ different interests. As EVP advanced media at ViacomCBS, he led the development of advanced TV ad strategy in the company combining Viacom and CBS, and previously at Viacom itself. Now at the rebranded Paramount, Zilberbrand says the advanced TV opportunity is […]

SAN JUAN, Puerto Rico – Talk of the “disintermediation” of ad agencies may have dissipated a little in the last couple of years. But that doesn’t mean agencies can just sit back. In this video interview with Beet.TV at Beet Retreat, Mike Fisher, Head of Advanced TV, Essence/GroupM, said they should reform to function a […]

SAN JUAN, Puerto Rico – In a media world that can sometimes seem deceptively like digital before it, how can the new crop of software firms facilitating ad buying best cater to their customers? Through a range of partnerships that support diverse media plans. That was the view delivered by Matt McLeggon – Senior Vice […]

SAN JUAN, Puerto Rico – Could video games be a Trojan Horse to ad success? Christa Carone thinks so. In this video interview with Zach Rodgers for Beet.TV at Beet Retreat San Juan, the president of new ad-tech firm Infillion says it could be the next big trend. Game ads rising Infillion-acquired true[X] pioneered the […]

SAN JUAN, Puerto Rico – In 2022, media owners are testing out new ways of measuring their consumption, new currencies with which to sell their inventory. But, in the alt.currency movement, what exactly makes a good currency? In this video interview with Jon Watts for Beet.TV at Beet Retreat San Juan 2022, Lisa Ciancarelli, VP, […]

A group of senior industry leaders will gather in the Miami, November 16-18 for the upcoming Beet Retreat, a deep dive into the future of advanced TV.   The three-day event will not be streamed, but will be produced as a series of some 40 videos to be published over the following four weeks.   […]

FORT LAUDERDALE — AT&T AdWorks says three clients are beta-testing its recently-announced cross-device ad targeting capabilities. This month, the division announced it would offer integrated addressable advertising campaigns across TV and mobile devices, letting advertisers reach the same consumers with the same message across multiple screens. “We’re in three betas with three Fortune-500 companies,”according to AT&T AdWorks ad […]

FORT LAUDERDALE — We’re not there quite yet – but we could be soon, if clients get their way. That’s the view of one industry exec casting her eye over the prospects for how so-called “programmatic” advertising technologies might revolutionize TV ad buying. “In the beginning of 2015, there were some big announcements that … made a […]

Publicis’ VivaKi unit is rethinking the way it delivers programmatic services, moving from a centralized offering to threading the discipline throughout sibling agency departments. In this video interview, SMG programmatic SVP Mac Delaney tells Beet.TV the move mirrors the way digital has always been centralized first, distributed later. “My team is rolling into the individual […]

After originally being considered a last resort, so-called “programmatic” methods of trading online ad inventory are moving up publishers’ pecking order, according to one platform exec. “The traditional model is ‘let’s sell everything we can up-front through a direct sales model and then whatever’s left let’s push in to our SSP platform or exchange environments’,” SpotXchange platform SVP Sean Buckley tells Beet.TV. “Now we’re […]

AOL is learning the unique ways in which consumers want to watch its original video line-up via mobile devices. In this video interview, Marta Martinez, Global Head Video Sales at AOL Platforms, tells Beet.TV that the company’s videos are available on 166 devices… “(Consumers) normally watch three shows – in 65% of the cases, they watch […]

Dutch video technology company Civolution says it has a recipe for helping advertisers stay in touch with consumers, even as they distract themselves from TV viewing with alternative media devices. Civolution’s technology can trigger online ads in time with broadcast TV ads.  It has recently rebranded it’s TV synch company as Teletrax. “Let’s see you […]

These days, many ad tech vendors offer to give brands and networks the data that reveals the true effectiveness of their ads. But which side wants to see that data, and which would rather look away? “If a big ad network doesn’t like what they see…  they don’t necessarily want to come back (to us),” […]

In the emerging world of digital video advertising, many in the industry are getting excited by the possibility of programmatic-style real-time video ad buying, as well as by dynamically-inserted video ads. But video ad tech platform Videology says most of the ads its clients buy in videos are bought more in advance like that, just […]

Digital advertising has grown fast over the last few years – but its surge is not causing the overall advertising economy to inflate, says an ad measurement veteran. “Digital has skyrocketed – but it’s coming from other budgets,” according to comScore executive chairman emeritus Gian Fulgoni. “Total US advertising spending is not growing consistently at 10%. “One […]

Ad-tech M&A is in full-swing. Whilst the industry lumascape looks complex today, large internet operators are snapping up some of the bigger ad tech platform vendors? So, as consolidation occurs, will vendors under new ownership be temped to lock customers in to their parents’ business ecosystem? “That’s one of the risks,” according to Brightroll marketplace SVP […]

Making your video ad shareable doesn’t just mean a wider audience – it increases its chances of stimulating real marketing outcomes, says Richard Kosinski, president of video measurement agency Unruly Media. That company produces the Viral Video Chart and tracks how videos are watched and shared on the web for brands. Kosinski says he can predict, using science, how successful […]