Beet Retreat

FORT LAUDERDALE — The industry talks a good game about using data from addressable TV sets to target TV ads at household level. But Tracey Scheppach has been knocking at that door for the last 13 years. Scheppach, EVP, who leads innovation at Starcom MediaVest Group and who leads VivaKi’s The Pool initiative, says TV operators […]

FORT LAUDERDALE — Over the last couple of years, the digital advertising industry has woken up to the problem of fake ad views, in which ads served by a publisher are not really seen by genuine consumers. If you thought “premium” publishers are off the hook, think again… “When we look at the top  top […]

FORT LAUDERDALE — Mobile is one of the key areas of focus for video ad tech firm BrightRoll in 2015, and the company reckons its recent acquisition by Yahoo, for $640mn, will help it execute. “It’s been underpenetrated and underserved by the video market over the last couple of years,” Brightroll marketplace SVP and GM Dan […]

FORT LAUDERDALE — Since launching in 2011, video aggregator VideoElephant of Dublin has built some traction in the UK and Israel; now it wants to beef up its US operations. “Later this year, we’ll be opening an office in New York,” head of business development and partnerships Brian Cullinane tells Beet.TV in this video interview. Marketers […]

FORT LAUDERDALE — NFL’s annual Super Bowl may be renowned for generating vast sums in advertising revenue on TV. But that requires a big budget – what if the TV broadcast could trigger a downstream bump in advertising buzz online? That’s the technology which data and watermarking vendor Civolution is deploying for Sunday’s game between […]

FORT LAUDERDALE — Advertisers like to talk about their search for “premium” ad inventory – the kind of places that only quality brands like to be seen. But is inventory really “premium” if hardly anyone sees it? “What defines premium is in the eye of the beholder,” says Irfon Watkins, CEO and co-founder of Coull, a Bristol, UK-based […]

FORT LAUDERDALE — It’s going to be gigantic when all the technology is in place – but why let the future get in the way of disrupting the present? “At end of 2015, we’ll be lucky if 3% of the total video universe is transacted programmatically,” ad tech firm Videology Group‘s north America MD Tim Castree […]

FORT LAUDERDALE — If you advertise to reach an audience demographic in online video and in TV, you may think you have maximised your reach – but, if some viewers saw your ad in both media, have you overpaid? Nielsen agency solutions MD David Hohman says new measurement tools like his own Cross-platform Campaign Ratings […]

FORT LAUDERDALE — So you’re an advertiser and you only want to pay for ads that humans can actually see? Be careful what you wish for – today, that may be like cutting off your nose to spite your face. “They believe they should have always been paying for the viewable impression,” Jane Hong, Google […]

FORT LAUDERDALE — After the discovery that some advertisers were paying for video ads which were not being viewed by actual consumers, the Media Ratings Council last year defined a standard for “viewability”. Now some brands are finding a link between increased viewability and improved sales, says comScore executive chairman emeritus Gian Fulgoni. In this video interview […]

FORT LAUDERDALE — While so-called “programmatic” techniques for controlling, planning and trading online ads have gained traction in display advertising, the concept is slower to reach the same penetration in video and TV. But the prospect is set for wider adoption after a year in which many ad tech platforms “postured” about their capabilities, according […]

FORT LAUDERDALE — So-called “programmatic” ad-trading techniques may have come to market at the real-time bidding (RTB) end of the spectrum, allowing ad buyers and sellers to do business in real-time marketplaces – but that doesn’t mean they have to stay there. In this video interview, enterprise video ad software tech firm Videology‘s North America […]

FORT LAUDERDALE — The coming digitzation of TV may seem set to pave the way for measuring audiences in a digital manner used to internet media houses – but Nielsen is stating its case for a panel-based approach it seems set to launch later this year. “We’re dedicated to having a solution to smart TVs […]

FORT LAUDERDALE — Personalization of web editorial experiences has been talked about for years, with few publishers deciding to let their readers customize their own editions. BBC News last week launched its most personalizable app to date, but content recommendation service Taboola‘s CEO says publishers should go further. “We’re just getting to be overwhelmed with […]

FORT LAUDERDALE – The digital ad industry may be starting to get to grips with the problems of fraud and viewability, but next up is the creeping threat from nefarious code. “The big priority for us is switching everything over to Secure Sockets Layer (SSL),” Google’s head of media platform sales, Jay VanDerZee, tells Beet.TV […]

FORT LAUDERDALE  — Two decades in to the era of the TV set-top box, ad agencies are still not finding it easy to get access to good audience targeting data from viewers’ homes, says a marketing veteran. “There’s a lack of data,” says Tracey Scheppach, EVP, who leads innovation at Starcom MediaVest Group and who leads […]

FORT LAUDERDALE — Video ad tech vendor Teads is getting ad buyers buzzing with its new take on video ad formats – letting specialist text publishers insert auto-playing video ads between their paragraphs. But how successful can this model be when readers can simply scroll past the video ads to silence and hide them? “Our […]

FORT LAUDERDALE, Fl – Which way is the wind blowing in the “programmatic” ad space? Away from real-time bidding and toward private marketplaces, according to one leading light. The collection of techniques referred to as “programmatic” all essentially mean “automation” but, whilst the phenomenon began with allowing the real-time automation of ad buying and selling […]

VIEQUES, PR — Once, the web was just a textual medium. Now, video volume is multiplying to occupy faster and fatter pipes. But, still, lean-forward video consumption like that pioneered by music videos from Arcade Fire are a rarity. ‘What hasn’t really happened yet is a revolution in creation – everything we see is still […]

VIEQUES, PR — Everyone associated with programmatic trading of video advertising seems to have had a 2013 that was full of growth. Denver-headquartered SpotXchange is no exception, releasing platform and revenue metrics today. Speaking with Beet.TV, SpotXchange’s platform VP Sean Buckley says the Q3 addition of a “full-blown” ad-server to the vendor’s product offering has […]