BeetTV programmatic
Mediaocean Exec: More Automation in Targeting to Come in Next Two Years
SAN FRANCISCO — Eager to capture some of a fast-growing pie, agency software provider Mediaocean has been expanding its offerings to accommodate more programmatic buying. The next two years represent a huge opportunity to make programmatic a bigger component of an overall media budget, says Fraser Woollard, VP Business Development at Mediaocean during an interview with […]