ben jankowski

Advertisers are working through a period of major upheaval as rapid shifts in consumer habits coincide with developments in technology, media and the regulatory environment. Amid these changes, executives from a variety of businesses in the past few months have shared their insights with Beet.TV  on what to expect — and the changes they’d like […]

Marketers are harnessing consumer data more than ever to help with their audience targeting, but they also face significant uncertainties as privacy becomes a bigger issue. That challenge becomes greater as advertisers look for ways to hone their targeting in a more fragmented media environment that includes a growing number of streaming video services. Ben […]

MIAMI – Maybe it’s fitting that a panel about the promise of advanced television advertising takes place in the state that brought us the Ringling Brothers. While data is fueling more qualitative audience targeting decisions, media agencies and their clients can be forgiven if they often feel like perpetual jugglers. What becomes clear from the […]

MIAMI — It’s a wide-open new marketing world, with a big new creative palette. But sometimes picking the right brush can be half the battle. MasterCard is one big brand with all the tools at its disposal. So how is it thinking about the right advertising tactics to deploy? In this video interview, MasterCard’s media SVP Ben Jankowski tells […]

MIAMI — Big brands are used to using mass media to reach mass audiences. Now that they can use the same media to reach tightly-defined ones – like individual TV-viewing households – they are having to learn new tricks. “The juggling act between scale and targetability is the fulcrum that we have to juggle,” says MasterCard’s media […]