Ben Jeger
AppsFlyer’s Jeger On ‘Pain Points’ Of App Marketing: User Engagement, Retention
COLOGNE – When you have more than 4,000 partners in the app marketing space, you have a pretty good understanding of one of the biggest pain points. “What we see in our data is that users are using apps more frequently but for a shorter period of time,” says Ben Jeger, Managing Director, DACH & […]