Cultural Relevance Is Heart of Building Audiences: Warner Music’s Benjamin Blank

LOS ANGELES – Warner Music Group this month introduced WMX as a music culture media holding group to provide brands with its advanced advertising offerings. WMX reaches a global audience of more than 249 million monthly visitors, and generates about 50 billion monthly video views. “WMX really is the access point by which advertisers can […]

 
 

Male-Oriented UPROXX CEO Blank On The Importance Of Branded, Shareable Content

Male-centric UPROXX considers itself to be a creative agency because of how it understands and caters to its audience, which perceives entertainment as more than just movies, film and TV. It’s about what’s being produced by major studios, labels and “what our audience are making in their own bedrooms,” says CEO Benjamin Blank. In this […]