Beth-Ann Eason

SANTA BARBARA – When it raised a $30 million Series E venture round back in January, interactive TV ad firm Innovid said the money would be used for “additional capital” and ” to expand its global footprint”. Today, it is announcing its footprint is expanding through acquisition. The company is buying Herolens, a Buenos Aires-based […]

SAN JUAN — The value promised by connected TV systems offering addressable advertising always seemed to be that ad buyers could precision-target the viewer they want to reach. So why are so many advertisers either spending so little or using addressable for a different purpose? In this panel discussion at Beet Retreat, a cast of […]

It has been in operation for 12 years now, and video ad technology firm Innovid is welcoming 2019 by taking a $30 million new investment round. The new money comes from Goldman Sachs’ Private Capital Investing, a new backer for the company. It is a Series E – the latest of nine rounds now totalling $95.1 […]

SAN JUAN — It recently became the first vendor to gain accreditation from the Media Ratings Council (MRC) for video ad measurement in a connected TV environment. But what if the future of connected TV was one with fewer advertisements? In this video interview with Beet.TV, video ad-tech firm Innovid says it is working with publishers […]