Beth Ventura
SunTrust: Purpose-Driven Marketing To Help Reduce Financial Stress
ORLANDO, Florida – Offering to help people reduce stress “by doing some simple steps” sounds more like a pitch for yoga than financial services. “But in our sector, we know that stress around finances is a huge problem,” SunTrust SVP of Consumer Marketing Beth Ventura says. The purpose-driven theme that SunTrust dramatizes in its advertising […]