Bill Koenigsberg

At the start of a new year, some in the industry are coming back to work looking for a shake-up. Bill Koenigsberg is one of them. In this video interview with Beet.TV, the CEO of independent media agency Horizon Media says he wants the TV industry to re-think the whole way the medium works. Radically […]

Editor’s Note:  We are republishing this informative conversation between Bill Koenigsberg and Rita Ferro with an added introduction from Sean Cunningham, President and CEO of VAB. The VAB is partner to Beet.TV in this 12-part series. This video was originally published in June.  This is one of  the segments from the series of selected videos we […]

Editor’s Note:  We are republishing this informative conversation between Bill Koenigsberg and Laura Molen with an added introduction from Sean Cunningham, President and CEO of VAB. The VAB is partner to Beet.TV in this 12-part series. This video was originally published in June.  This is one of  the segments from the series of selected videos we […]

The Super Bowl is the biggest televised event, giving advertisers a chance to reach a massive audience with “tentpole” campaigns that often set the tone for the entire year. The big game is currently scheduled for Feb. 7, though the coronavirus pandemic has made the outlook for the National Football League’s season more uncertain. ViacomCBS, […]

Editor’s Note:  We are republishing this highly candid, informative conversation between Bill Koenigsberg and Louis Carr with an added introduction from Sean Cunningham, President and CEO of VAB. The VAB is partner to Beet.TV in this 12-part series.  This is one of three segments from the series we are re-publishing this month. We call this […]

Streaming platforms are investing billions of dollars in original programming every year, raising the stakes for linear TV channels that aim to deliver audiences to advertisers. While linear TV has key strengths in sports, news and events, it also has the power to reach audiences with other kinds of original programming. Rita Ferro, president of […]

The coronavirus pandemic led some advertisers to exercise options to obtain media placements at lower prices, but the scatter market is recovering as demand bounces back. Marketers seeking measurable business outcomes don’t want to be left behind as many cities and states ease lockdowns, letting brands reconnect with their customers. Laura Molen, president of advertising […]

The coronavirus pandemic’s effect on media prices has led some advertisers to wonder whether they can find better deals in the scatter market rather than the upfronts. As advertisers shift media dollars into the third quarter and boost demand, deals may be harder to find. Jo Ann Ross, president and chief advertising revenue officer at […]

The coronavirus pandemic has disrupted every industry including major broadcast networks that reach millions of U.S. households. Amid the turmoil have been opportunities to strengthen connections for media outlets to strengthen connections with advertisers that have revamped their media plans. Jo Ann Ross, president and chief advertising revenue officer at ViacomCBS domestic advertising sales, discusses […]

An improving tone in news and current affairs around COVID-19 is prompting some brands to return to advertising in news, according to one ad agency leader. In March, many brands began using brand safety tools’ keyword blacklisting features to dodge ad inventory adjacent to coronavirus news, or simply pulled out of news altogether, fearing that […]

CANNES – It’s a particularly complicated and challenging time for agencies and their marketer clients. This is why Horizon Media’s Bill Koenigsberg tries to keep things simple. Clients want transparency, speed to market, integration “and they want you dealing with business outcomes,” the President, CEO & Founder of Horizon says in this interview at the […]

MIAMI-Since Bill Koenigsberg founded Horizon Media nearly 30 years ago, he has opted for integrated services and independence over holding companies and their assorted offerings. And while he sees his media agency as a speedboat amid aircraft carriers, all vessels are fighting an uphill battle with the likes of Facebook and Google to attract and […]

AUSTIN — The new media agency of the future needs a “white canvas mindset” says Bill Koenigsberg, President and CEO of Horizon Media, in this interview with Beet.TV. “With the way the world is changing so fast, each day you need to come in and paint a new picture. You have to keep painting to […]