Blockboard

By now you might think that all the millions invested in preventing digital ad fraud, the industry would have the problem licked. Not so, according to Scott Marsden, President, Media & Analytics at Quigley Simpson. “It’s a huge problem,” he told Beet.TV. “It stems across every screen and every platform.” Including of course, connected TV, […]

Rob Medved CEO at Cannella Media, has been focused on the direct response media industry for over two decades. He’s never seen a more complicated- and fraught marketplace. There is this “incredible perfect storm of media fragmentation,” he told Beet.TV. And thanks to Apple cracking down on mobile tracking, and the inevitable elimination of cookies, […]

There have been some doubters when it comes to the potential impact of blockchain in the advertising business. Adam Herman, Executive Vice President, Chief Innovation Officer at Zimmerman Advertising is a big believer. Herman has been employing technology from the startup Blockboard for numerous clients’ campaigns. And thus far, the technology is saving them money […]

Matt Wasserlauf, founder and CEO of Blockboard, sees the growth of connected TV advertising as a perfect money for the ad industry to undergo a necessary ad tech reset. He knows it won’t be easy. Having built and stewarded a previous startup through the early days of digital video advertising, Wasserlauf has seen what happens […]

Rachel Cascisa, VP Platform Adoption Epsilon has been in ad tech for roughly 20 years. She knows thing were good, and are about to dramatically change. “We built an industry around third party cookies,” she said. “They were easy, and ended up being very lucrative for us.” The hope is that things continue to be […]

Matt Timothy, EVP, Sales & Marketing, Blockboard likened the situation to being a sales executive. If the same person calls on an agency with the exact same pitch five times in a row, “you’d throw me out after the second meeting,” he said. But for some reason, in TV, too many brands are allowing consumers […]

Video advertising has grown incredibly – but Matt Wasserlauf thinks much of it is going down the pan. As CEO & Founder, Blockboard, Wasserlauf’s software platform uses blockchain to facilitate connected TV advertising with impression-level transparency. In this video interview with Beet.TV, he says so much of the spend is getting wasted. Scale of waste […]