Blockchain

By now you might think that all the millions invested in preventing digital ad fraud, the industry would have the problem licked. Not so, according to Scott Marsden, President, Media & Analytics at Quigley Simpson. “It’s a huge problem,” he told Beet.TV. “It stems across every screen and every platform.” Including of course, connected TV, […]

While some in the ad industry are still skeptical, Raphael Rivilla, chief media officer Marcus Thomas Agency, is a big believer in blockchain technology. The agency has run campaigns using various DSPs., Consistently, when working with Blockboard’s blockchain-infused platform, Marcus’ Thomas’s clients avoid fraud, optimize faster, and generate stronger return on ad spend, he said. […]

Matt Timothy, EVP, Sales & Marketing, Blockboard likened the situation to being a sales executive. If the same person calls on an agency with the exact same pitch five times in a row, “you’d throw me out after the second meeting,” he said. But for some reason, in TV, too many brands are allowing consumers […]

CANNES – Rob Master is excited about the promise of transparency, visibility and measurement for Unilever as it helps to pioneer a blockchain consortium with IBM and Mediaocean. To him, it’s all about prioritizing dollars. “The digital ecosystem is fraught I think, as we’ve all seen with a host of challenges,” says the VP of […]

CANNES – There was no shortage of talk about data at the recent Cannes Lions International Festival of Creativity. But beyond the purpose of targeting people who are actually relevant to particular brands, “when you get to the right people, what happens?” asks Dentsu Aegis Network’s Matt Seiler. In this interview with Beet.TV at the […]