Bloomberg

The media business continues going through a tumultuous period of creative destruction – but, in the throes of risk, there is also an opportunity for creation and renewal. That is the view of Bloomberg Media’s digital head, as he sets about rebooting TV news through an upcoming partnership with Twitter. “We’re in a tough time,” Scott […]

Twitter’s new partnership with Bloomberg for 24-hour, live news reporting gets a big thumbs up from Bank of America. “I really believe that this is as good as a combination of chocolate and peanut butter. This may be the Reese’s peanut butter cup moment for the media industry,” says the banking giant’s SVP, Enterprise Media […]

Bloomberg Media wants all its outposts to remain free. That’s going to require continued advertiser finance. So it’s no wonder the company is frustrated with the state of TV ad sales. Bloomberg TV sales head David Bickford wants to teach the old dog of telly some new tricks – namely, the kind of measurement and […]

PALM SPRINGS — Bloomberg appears to have been undergoing a renaissance lately, with a line-up of strong products and a solid identity running across its many media outposts. In the latest new advertising tie-up, Bloomberg Media has sold a sponsorship for the green room, during its new Bloomberg Go morning TV show, to Hewlett Packard Enterprises. […]

COLOGNE — Native ads have been called many things — “custom advertising” and “custom content” among them — but their value proposition boils down to one thing. “What we’re really talking about is developing great content or great stories,” says Paul Caine, Bloomberg’s global chief revenue and client partnerships officer, in an interview with Beet.TV […]

COLOGNE — Time was, Bloomberg was just a business terminal. But now the financial news behemoth’s empire stretches across print, web, TV, video, radio and whatever-next. Paul Caine acknowledges the strength in traditional media – but wants to monetize all the new opportunities, too. “Over the next 12 months at Bloomberg, we’re all about disruption,” the […]

CANNES — The ongoing digital explosion is shaking up operations for publishers and broadcasters around the world, and that means recalibrating the skills you need in your team. What does that mean for one of the world’s biggest business information media companies? Asked by Mindshare NA Chief Stategy Officer Jordan Bitterman for Beet.TV, Bloomberg Media global chief revenue […]

With a global television network operation in place, Bloomberg News is using video clips from its  shows as well as Web-only videos to produce some 200 clips per day,  signaling a new “digital first” approach, says Chris Berend, executive producer and head of digital video at Bloomberg, in a video interview at Bloomberg headquarters with Beet.TV […]