Brandfront 2018
Trusted Brands And Advertising Guarantees A Good Recipe For Meredith: National Media President Jon Werther
ORLANDO – Not that long ago in the media business, 115 years of legacy publishing experience wasn’t an oft-cited attribute in the battle with the digital upstarts. But with trust at a premium, ensuring you can deliver it along with ad-tech capabilities and advertising guarantees gives you more than a fighting chance despite your age. […]