Brian DeCicco

LAS VEGAS – Alphabet Inc.’s Google this year began its long-publicized effort to give people more control of their online privacy by limiting the use of tracking cookies in its popular Chrome browser. Advertising agencies are working to help their clientele adapt to the loss of a key signal of consumer behavior. “The first thing […]

As the media industry continues to adapt to new realities, new insights have informed how companies are approaching audience planning. In a BeetCam interview, Brian DeCicco, executive director of customer strategy at Mindshare US discussed what behaviors have shifted over the past two months. According to DeCicco, four key variables are impacting how audience planning […]