Brian Gleason

CANNES – Commerce and retail media are poised for expanded reach as they continue to scale up among bigger audiences. Despite a significant surge in recent years, marketers and media owners have only skimmed the surface of the full-funnel potential. This discusses how the key to scaling and seizing more of this opportunity lies in […]

CANNES — In a morning panel at the Global Leadership Summit: Retail & Commerce Media, Brian Gleason from ad-tech pioneer Criteo discusses how commerce media is changing the way marketers reach and influence consumers through relevant and personalized ads. Commerce media is uniquely positioned to address the “Browse to Buy” and “From Couch to Cart” […]

The deprecation of third-party cookies and emergence of new privacy technologies like Google’s Privacy Sandbox will significantly disrupt the historic “currency” by which advertising on the open web is traded. That is the view of Criteo’s global chief revenue officer Brian Gleason, who says the industry now needs to come together to rethink how it […]

LAS VEGAS — Two of the big companies in the retail media space are partnering to enhance their opportunity. Albertsons Media Collective, the retail media arm of the Albertsons grocery store chain, is hooking up with Criteo, a commerce media enablement vendor. In this video interview with Jon Watts for Beet.TV, Brian Gleason, Global Chief […]

CANNES – Brands have more ways to lead consumers through the purchase funnel as commerce media provide them with multiple digital touchpoints. These interactions also generate data that can help to sharpen their marketing strategies. In this fireside chat at the Cannes Lions International Festival of Creativity, Brian Gleason, chief revenue officer at ad-tech company […]

CANNES — There is a tremendous amount of excitement surrounding retail media, and for good reason. The category is growing rapidly, with projections to reach $132 billion. In this interview with CIMM MD Jon Watts at Cannes Lions for Beet.TV, Brian Gleason, Global Chief Revenue Officer of Criteo, discusses the reasons for this buzz and […]

It may have been kickstarted by ecommerce operators capitalizing on digital shelf space – but the “retail media” boom isn’t staying confined to the consumer screen. Next-up, retailers are making use of in-store ad opportunities – and that means many of them will want to link up the physical and digital journey. In this video […]

Brands have a growing opportunity to lead consumers through the purchase funnel as commerce media provide them with multiple digital touchpoints. These interactions generate data that can help to sharpen their marketing strategies. “Retailers like Target have this tremendous environment where they invite consumers into their store every day online,” Brian Gleason, global chief revenue […]

In times of change, companies that were once advertising buyers are becoming ad publishers, and executives who were agency-side are joining technology enablers. That is what Brian Gleason, GroupM global chief commercial officer, is doing by joining technology firm Criteo. In this video interview with Beet.TV, Gleason explains why he sees “retail media,” as enabled […]

Advertising on ecommerce sites is a high-growth segment of digital media as marketers seek to reach digital shoppers closer to the point of sale. Amazon, Walmart, Target, Albertsons, Kroger, Best Buy and Macy’s are among the retailers that sell online ad space on their websites. Instead of being categorized as a type of “performance media” […]

SANTA BARBARA, CA – With Xandr, there’s no questioning the vision of AT&T as it harnesses its growing data, content and communications assets. It’s all about the execution. “And now comes the heavy lifting,” says Brian Gleason, CEO, Performance Media Group, GroupM. “From a vision, I think they’re spot-on.” In this interview with Beet.TV at […]

CANNES — WPP-owned data-driven audience-buying platform Xaxis is growing fast. Launched five years ago, the outfit is now going in to overdrive. The company has grown from fewer than 100 to more than 1,500 employees, to more than 3,000 brand customers and more than $1bn in revenue, 15% of which comes from outside WPP and its Group […]

It’s s been a year of big growth in mobile revenue at Xaxis,  up 300 percent year-over-year.  The mobile growth  has been accelerated by the acquisition of ActionX earlier this year, says Xaxis Global CEO Brian Gleason in this interview with Beet.TV Also a big area of growth has been “direct” media sales, meaning transactions that […]

The year ahead in the programmatic video sector will see a big expansion into addressable advertising; the implementation of programmatic offerings will be more consumer-oriented – and the proliferation of big tech stacks will mean greater interoperability between them, predicts  Brian Gleason, the newly named global CEO of WPP’s Xaxis data and programmatic unit. We spoke with […]

GroupM, the giant media agency unit of WPP, has named Brian Lesser as CEO of North America, succeeding Kelly Clark, the company announced on Thursday.   Lesser presently serves as CEO of Xaxis, the data and and digital media buying unit of WPP. Succeeding Lesser at Xaxis as CEO will be Brian Gleason , CEO of Xaxis […]

All manner of companies is shooting to make digital advertising that’s “addressable” – targetable to individual users across devices. But when will, if ever, will there be a single standard for that lens? “That’s still an open discussion,” says global product manager Stefan Maris of TV-syncing ad technology service Civolution. “One of the discussions we are […]

Despite the growing range of measurement options, many brands still favor GRP as a form of measurement even in the digital world, says Brian Gleason, Managing Director of Xaxis, WPP’s targeted advertising division,  in this interview with Ashley J. Swartz at the recent Beet.TV executive retreat in Vieques, Puerto Rico. “We’ve been measuring GRPs for a long time and clients are comfortable […]

Automated advertising is about to be executed at some serious scale, after WPP this month announced it would merge its 24/7 Media unit’s collection of publisher-side technologies in to data stablemate Xaxis. “It puts us in some rare air – we are the largest programmatic and media platform,” Xaxis north America MD Brian Gleason tells Beet.TV. WPP merged […]

Buying of online display ads through automated, “programmatic” techniques is booming, redefining that segment of the industry. So when will the same happen to video-format ads? “Programmatic video has not grown as quickly as our overall business in north America,” says Brian Gleason, the north America MD of GroupM’s data unit Xaxis admits to Beet.TV […]