Brian Lesser
WPP’s Xaxis Expanding Global Reach, Products
PALM SPRING, CA – Xaxis, the programmatic advertising and technology unit of WPP’s GroupM, is expanding into nearly 50 global markets this year and plans to expand the offering of Xaxis TV, says Brian Lesser, Global CEO. In this interview, he speaks about programmatic advertising, the issues around video viewability and the expansion of Xaxis. […]
Xaxis Inks Deal for TV-Style Online Video Buying Using Videology & TubeMogul, Report
Group M’s trading desk arm Xaxis is aiming to expand its reach into TV-centric buying for online video via deals with Hulu, Viacom and ABC. Under the agreements, Xaxis will buy video ad inventory from those companies using its programmatic tools and insight, according to an Adeek story by Mike Shields. Xaxis will package the […]
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
CANNES — WPP’s data-centric Xaxis division has tripled in size from around 100 staff to more than 300 in its first two years, and CEO Brian Lesser says that growth suggests the future scale of highly targeted online ad buying tactics many label “programmatic”. “Over the next three to five years, you will see that […]