brienna pinnow

Addressable television advertising removes the conjecture surrounding the fragmented viewing behavior of today’s audiences, according to Brienna Pinnow. “With addressable, I don’t have to guess if my audience is watching Shark Tank or Sharknado,” says Pinnow, who is Director of Product Marketing for Experian Marketing Services. “I actually get to target the right person at […]

FORT LAUDERDALE — “This has really been the year of addressable TV. We’ve done literally triple the amount of work compared to 2014,” according to Experian addressable advertising product lead Brienna Pinnow. Now the data company wants to do more? But what exactly? “To develop the technology and platform to really become the hub of addressable TV for […]