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AETNA Allocates Most Ad Spend to Digital; Big Piece is Programmatic Video
For the giant insurer AETNA, a majority of its advertising budget is spent on digital media and at least 10 percent of the total spend going to programmatic video, says Gary Templeton, head of media, in this interview with Beet.TV With advent of the Affordable Health Care Act, AETNA has been focused on education and […]