Caer
Wunderman Exec on Creating Video With Social Dynamics
When it comes to measuring digital video, some metrics are more valuable than others, says Gurval Caer, Vice Chairman Chief Innovation and Marketing Officer at Wunderman, a division of WPP, in an interview with Beet.TV. “Yes, it’s about views, but it’s more about time spent and the sharing that happens,” he says. That’s why it’s important to […]