Call of Duty

If there’s an easy entry point for marketers to crack gaming, it’s usually through mobile games. But that often comes with a tradeoff in quality – or it least has historically. Mobile games lend themselves to ads, which gamers are used to. But the big splashy opportunities in high end console titles – think mega […]

Interactive entertainment giant Activision wants brands to know that eSports participants are an attractive, young audience that bears little resemblance to what people who don’t play video games think about gamers. Activision Blizzard’s Major League Gaming is on a crusade to bring this message to marketers worldwide. “The characteristics of the audience is the reason […]