Calum Sweaton
Shaped By DTC Brands, Ecosystem Embraces Television Ad Attribution: TVSquared’s Smeaton
When Calum Smeaton set out in 2012 to explore the nascent exercise of television advertising attribution, early clients were direct-to-consumer brands. Since then, other brands, agencies and media sellers/distributors have adopted the CEO & Founder of TVSquared’s vision, to the tune of 770 brands, agencies and networks in 70+ countries. In 2013 and 2014, direct-to-consumer […]