Caroline Horner

Advertisers are gaining more tools to improve their reach among target audiences with a combination of data and analysis. Among these consumers, “persuadables” who have shown they are more responsive to advertising represent a key opportunity for marketers to improve the effectiveness of their campaigns. “We are working with clients … to perfect their targets […]

SAN JUAN, PR — Not everyone in the advertising industry wants to share their data or to collaborate. Caroline Horner says she is used to hearing openness from people in the internet industry, who will say ” “I’m going to put the data out there because it’s going to be interesting and it’s going to […]

SAN JUAN, PR — These days, most broadcasters are busy offering their advertising customers new ways to use their platform data to better target audiences. But what about advertisers who want to do the same across the whole TV and video landscape? That need has become priority #1 in the new TV industry, as a raft of […]

Data has reshaped the buy and sell sides of the advertising industry, as traditional channels begin to adopt digital tools. This shift in dynamic has meant the industry has had to evolve as well, and Spectrum Reach and Horizon Media are two such companies rethinking their strategies in a period of ongoing change. At the […]

Some of the best dishes take a long time to cook. And that has certainly been the case with advanced TV ad targeting, the new practice of laser-guiding ad creative for just the right viewer of a connected TV device. In this video interview with Beet.TV, the woman who runs product at a leading TV […]

As Noah Levine joins 605 from Fox, he sees in the television data analytics firm the capabilities of helping clients navigate a “multi-currency future.” He joined 605 two weeks ago as Chief Revenue Officer “because I believe the TV industry is entering a new period of change,” Levine says in this interview with Beet.TV. “The […]