Carolyn Everson

When The New Yorker writer Ken Auletta decided to take a hard look at companies that are dependent upon advertising, he came away seeing “frenemies” everywhere—all of them facing “existential assault.” The resulting book, being released today after three years of research, is titled Frenemies: The Epic Disruption of the Ad Business (and Everything Else). […]

COLOGNE – Could it be that Facebook finally considers itself to be a content company? The social media giant’s pledge at DMEXCO 2017 to institute new measures ensuring better brand safety for advertisers is a welcome example of a leadership position on the issue, according to MediaLink Vice Chairman Wenda Harris Millard. “Facebook is a […]

There’s enough disruption in digital advertising, so a flap at Facebook and uncertainty surrounding Twitter are best dealt with quickly. That’s the view of Mainardo de Nardis, CEO of OMD Worldwide, Omnicom’s global media communications agency. Last month, Facebook apologized after major agencies became aware that the social media behemoth had erred in the way […]

Digital advertising will grow globally by about 14 percent in 2016, commanding 31 percent of global ad budgets, reports GroupM in its biannual worldwide media and marketing forecast report, This Year, Next Year. Topping the list of global ad growth is Facebook, up 50 percent with Google up 25.5 percent. “Facebook is addressable and targeted at scale […]

Facebook’s VP-Global Marketing Solutions Carolyn Everson went to college thinking she would become a broadcast journalist. But a subsequent stint in consulting that led her to a job at Disney ignited her love of media and technology for good. “That was the beginning of me seeing what it would be like to work for a […]

These days, Pets.com is part of internet folklore – an early dot.com juggernaut that, in its mission to sell pet supplies direct to consumers, burned bright, launching in August 1998 and going from an IPO to liquidation in 268 days. Carolyn Everson remembers the site with horror, too – but, for different reasons. Everson says the idea for a pet retail […]

Facebook has launched an “alpha” version of a revenue share scenario with video producers.   The split is based on consumer interaction with the video, explains Carolyn Everson, VP of Global Marketing Solutions in this video interview with Beet.TV The arrangement is quite new and there is “no money changing hands” at moment.  Facebook will […]