Celtra

CANNES — In a morning panel at the Global Leadership Summit: All Things AI, industry leaders discussed how AI is transforming creative automation in advertising. The conversation highlighted AI’s potential to personalize content, bridge gaps between creative and media teams, and optimize campaign performance. Topics included the importance of human input and control in AI-driven processes, […]

Advertising results are driven by many factors. But if there is one factor above all others, it is the creative messaging that drives it. That is according to one ad-tech leader whose company aims to revolutionize how brands creative gets delivered. “It is very hard to take creative out of this equation,” says Celtra CEO […]